Kiind blog » Kiind http://blog.kiind.me Gifts for being you. Thu, 10 May 2012 20:53:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 andyswan: The perfect domain…. http://blog.kiind.me/andyswan-the-perfect-domain/ http://blog.kiind.me/andyswan-the-perfect-domain/#comments Thu, 19 Jan 2012 03:51:17 +0000 Leif Baradoy http://blog.kiind.me/?p=4

andyswan: The perfect domain….

]]> http://blog.kiind.me/andyswan-the-perfect-domain/feed/ 0 The problem of brand engagement on social media http://blog.kiind.me/the-problem-of-brand-engagement-on-social-media/ http://blog.kiind.me/the-problem-of-brand-engagement-on-social-media/#comments Wed, 18 Jan 2012 06:06:16 +0000 Leif Baradoy http://blog.kiind.me/?p=7 I just read that Canadians are ignoring brands on social networks. How this statistic aligns with places like the USA and some Western European nations, I’m not sure. What this article does show is that people remain suspicious of brands making appearances in places built for social interaction.

Generally the signal to noise ratio of businesses and brands on social media sucks. And, while I love a strong social media campaign more than most people, many companies who run stellar limited-duration campaigns end up failing at long term engagement. Why?

People will put up with mundane posts from their friends and acquaintances (eg. “I just ate a sandwich” or “here’s a picture of my dog… again”). The bar is higher for brands because people know that they are being marketed to and they want more back for the attention they are giving.

I think brands and businesses would see better engagement if they focused on the quality of their communications above all else. If a business shares or gives me something of value when they broadcast, they will make a deeper impression on me than the more noisy business with less relevant information and engagement.

by @leif

]]> http://blog.kiind.me/the-problem-of-brand-engagement-on-social-media/feed/ 0 Pitch new team members http://blog.kiind.me/pitch-new-team-members/ http://blog.kiind.me/pitch-new-team-members/#comments Sun, 15 Jan 2012 22:35:00 +0000 Leif Baradoy http://blog.kiind.me/?p=8 Kiind is still early stage, pre-launch. We’re building but nearly out into the world.

I just pitched a talented developer essentially the same presentation that I give to investors. Gifted people’s time is precious and limited. Getting someone on board to give their talent and time to this project (no matter what deal they’re getting in return) is an art. The interaction (it is always a dialogue) allows the interested party to really dig into the idea—to get excited and also to challenge.

Always be pitching, whether it’s to potential new team members, investors, or friends.

Best,
@leif

]]> http://blog.kiind.me/pitch-new-team-members/feed/ 0 brycedotvc: “I’m pretty busy right now…send me the info and I’ll take a look.” — People that aren’t interested. Busy is a state that is not fixed. If you are interested in something, time magically opens up. If not, it gets put on the queue. If there is a lot of other… http://blog.kiind.me/strong-opinions-marksbirch-busy-state/ http://blog.kiind.me/strong-opinions-marksbirch-busy-state/#comments Fri, 04 Nov 2011 06:32:00 +0000 Leif Baradoy http://blog.kiind.me/?p=9 Strong Opinions @marksbirch: Busy State

]]> http://blog.kiind.me/strong-opinions-marksbirch-busy-state/feed/ 0 Steve Jobs http://blog.kiind.me/intuition-is-a-very-powerful-thing-more-powerful/ http://blog.kiind.me/intuition-is-a-very-powerful-thing-more-powerful/#comments Mon, 31 Oct 2011 03:27:01 +0000 Leif Baradoy http://blog.kiind.me/?p=10 Intuition is a very powerful thing, more powerful than intellect.

]]> http://blog.kiind.me/intuition-is-a-very-powerful-thing-more-powerful/feed/ 0 betatshop (via betashop) http://blog.kiind.me/be-in-the-weeds-its-the-details-in-the-fabric/ http://blog.kiind.me/be-in-the-weeds-its-the-details-in-the-fabric/#comments Sun, 30 Oct 2011 03:48:26 +0000 Leif Baradoy http://blog.kiind.me/?p=11 Be in the weeds. It’s the details in the fabric that make the design work.

]]> http://blog.kiind.me/be-in-the-weeds-its-the-details-in-the-fabric/feed/ 0 Thomas Edison (found here) http://blog.kiind.me/many-of-lifes-failures-are-people-who-did-not/ http://blog.kiind.me/many-of-lifes-failures-are-people-who-did-not/#comments Fri, 14 Oct 2011 06:51:43 +0000 Leif Baradoy http://blog.kiind.me/?p=12 Many of life’s failures are people who did not realize how close they were to success when they gave up.

]]> http://blog.kiind.me/many-of-lifes-failures-are-people-who-did-not/feed/ 0 Denise Lee Yohn (sourced at here) http://blog.kiind.me/wallets-are-becoming-unnecessary-as-watches/ http://blog.kiind.me/wallets-are-becoming-unnecessary-as-watches/#comments Sun, 09 Oct 2011 03:13:37 +0000 Leif Baradoy http://blog.kiind.me/?p=13 Wallets are becoming unnecessary as watches.

]]> http://blog.kiind.me/wallets-are-becoming-unnecessary-as-watches/feed/ 0 Seth Godin, 10/5/11 http://blog.kiind.me/the-good-taste-comes-when-you-know-the-difference/ http://blog.kiind.me/the-good-taste-comes-when-you-know-the-difference/#comments Wed, 05 Oct 2011 13:32:21 +0000 Leif Baradoy http://blog.kiind.me/?p=14 The good taste comes when you know the difference between failures that are better off forgotten and failures that are merely successes that haven’t grow up yet.

]]> http://blog.kiind.me/the-good-taste-comes-when-you-know-the-difference/feed/ 0 Albert Wenger, in his talk opening the Turing Festival (via fred-wilson) http://blog.kiind.me/instead-the-human-story-goes-somewhat-like-this/ http://blog.kiind.me/instead-the-human-story-goes-somewhat-like-this/#comments Sat, 24 Sep 2011 17:56:10 +0000 Leif Baradoy http://blog.kiind.me/?p=15 Instead, the human story goes somewhat like this “sitting in caves, coming up with language, figuring out farming, inventing steam + electricity, creating the Internet.” The Internet is that important.

]]> http://blog.kiind.me/instead-the-human-story-goes-somewhat-like-this/feed/ 0