Gifts for being you.

January 18, 2012 at 10:51pm
3 notes
Reblogged from andyswan
andyswan:

The perfect domain….

andyswan:

The perfect domain….

1:06am
39 notes

The problem of brand engagement on social media

I just read that Canadians are ignoring brands on social networks. How this statistic aligns with places like the USA and some Western European nations, I’m not sure. What this article does show is that people remain suspicious of brands making appearances in places built for social interaction.

Generally the signal to noise ratio of businesses and brands on social media sucks. And, while I love a strong social media campaign more than most people, many companies who run stellar limited-duration campaigns end up failing at long term engagement. Why?

People will put up with mundane posts from their friends and acquaintances (eg. “I just ate a sandwich” or “here’s a picture of my dog… again”). The bar is higher for brands because people know that they are being marketed to and they want more back for the attention they are giving.

I think brands and businesses would see better engagement if they focused on the quality of their communications above all else. If a business shares or gives me something of value when they broadcast, they will make a deeper impression on me than the more noisy business with less relevant information and engagement.

by @leif

January 15, 2012 at 5:35pm
0 notes

Pitch new team members

Kiind is still early stage, pre-launch. We’re building but nearly out into the world.

I just pitched a talented developer essentially the same presentation that I give to investors. Gifted people’s time is precious and limited. Getting someone on board to give their talent and time to this project (no matter what deal they’re getting in return) is an art. The interaction (it is always a dialogue) allows the interested party to really dig into the idea—to get excited and also to challenge.

Always be pitching, whether it’s to potential new team members, investors, or friends.

Best,
@leif

November 4, 2011 at 2:32am
15 notes
Reblogged from andyswan

Strong Opinions @marksbirch: Busy State →

brycedotvc:

“I’m pretty busy right now…send me the info and I’ll take a look.”

People that aren’t interested.

Busy is a state that is not fixed. If you are interested in something, time magically opens up. If not, it gets put on the queue. If there is a lot of other…

(Source: andyswan)

October 30, 2011 at 11:27pm
14 notes
Reblogged from betashop

Intuition is a very powerful thing, more powerful than intellect.

— Steve Jobs

(via betashop)

October 29, 2011 at 11:48pm
2 notes
Reblogged from betashop

Be in the weeds. It’s the details in the fabric that make the design work.

— betatshop (via betashop)

October 14, 2011 at 2:51am
0 notes

Many of life’s failures are people who did not realize how close they were to success when they gave up.

—  Thomas Edison (found here)

October 8, 2011 at 11:13pm
0 notes

Wallets are becoming unnecessary as watches.

— Denise Lee Yohn (sourced at here)

October 5, 2011 at 9:32am
7 notes

The good taste comes when you know the difference between failures that are better off forgotten and failures that are merely successes that haven’t grow up yet.

—  Seth Godin, 10/5/11

September 24, 2011 at 1:56pm
317 notes
Reblogged from fred-wilson

Instead, the human story goes somewhat like this “sitting in caves, coming up with language, figuring out farming, inventing steam + electricity, creating the Internet.” The Internet is that important.

— Albert Wenger, in his talk opening the Turing Festival (via fred-wilson)