While I can give you many reasons to use Kiind, our latest media attention highlight some of the best points.
Why should Businesses use Kiind?
“Kiind is built into the digital wallets of iPhone and Android devices. This means that recipients get location-based pop-up reminders when they’re near bricks-and-mortar locations. Kiind reminds users that they have a code to use before it expires.” Robin Arnfield, Mobile Payments Today
“Users appreciate that Kiind provides insights and analytics on every gift that goes through the system so givers can determine if and when a gift was used. Other customers like that there is no wasted plastic, no extra paper, no postage involved, and the gifts are immediate or can be scheduled—an added bonus for last minute holiday shoppers.” Techvibes
“Kiind also allows people to choose more than one potential retailer for the gift card, putting all the tough decisions into the hands of the recipient.
The website also has a charity option where, if enabled by the purchaser, the recipient can choose to donate their gift card to one of 13 charities, including Habitat for Humanity, Big Brothers Big Sisters and the Red Cross.” Gemma Karstens-Smith, The Toronto Star
Why should vendors use Kiind?
“Merchants have an incentive to play ball with Kiind, too.
Conventional wisdom has it that unused gift cards are a windfall for merchants. After all, they’ve already been paid, whether or not the card ever gets redeemed.
But “breakage” – the term for unused gift card balances – can be a real pain for vendors. For one thing, they complicate tax matters, and unused gift card revenues can end up getting taxed at very high rates. What’s more, consumer protection laws being enacted across Canada are making it illegal for gift cards to have expiry dates. This means that vendors of prepaid gift cards can have breakage haunting their books indefinitely.” Ivor Tossell, The Globe and Mail.
Company Growth
“Leif Baradoy, chief executive of Kiind, has seen his local tech company expand significantly since launching last year.” Andrew Duffy, Times Colonist, Victoria
“[You should] know how to distinguish news from fluff. Your new website may be a big deal to you, but it probably isn’t news. A new product (or version of your product) could be news, especially if you emphasize what it does and what makes it different or special. Kiind emphasized how they help solve a problem and got a full article in the Globe and Mail.” BC Innovation Council
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